Getting Into Your Audience’s Head With Remote Usability Research

DESCRIPTION
IxDA and NYC UPA are pleased to bring you an evening with Nate Bolt, President of Bolt|Peters. Nate will be discussing the new book he co-authored, Remote Research (Rosenfeld Press, 2010).

Remote research studies allow you to recruit subjects quickly, cheaply, and immediately, giving you the opportunity to observe users as they behave naturally in their own environment. Nate will discuss how to design and conduct remote research studies, top to bottom, with little more than a phone and a laptop.

DATE & TIME
Tuesday June 29
6:30PM

LOCATION
Razorfish New York
1440 Broadway
19th Floor
New York, NY 10018
Map: http://tinyurl.com/2fodmgs
Subway: 1, 2, 3 at Times Square

SCHEDULE

6:30 - 7:00 Networking
7:00 - 7:10 Welcome and Announcements
7:10 - 8:00 Presentation
8:00 - 8:30 Q&A, Book Raffle and Post Networking

WHO SHOULD ATTEND?
This event is for anyone interested in expanding their knowledge of remote research methods and adding these techniques to their skill set.

Open to everyone interested however tickets are required.

IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.

Cancellations: Please email us (nyc.ixda@gmail.com) as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!

ABOUT OUR SPEAKER
Nate is fascinated by the personal, social, and cultural role of technology, and how research and design can transform those roles. After pioneering and directing the User Experience department at Clear Ink in 1999, which included the construction of Natural Environment and Remote Observation laboratories, Nate co-founded Bolt | Peters. He now serves as president, where he has overseen hundreds of user research studies for Sony, Oracle, HP, Greenpeace, Electronic Arts, and others. Beginning in 2003, he led the creation of the first moderated remote user research software, Ethnio, which is being used around the world to recruit hundreds of thousands of live participants for research.

Nate regularly gives presentations on native environment research methods in both commercial and academic settings, and is currently co-authoring Remote Research, a book on remote testing. Working with faculty at the University of California, San Diego, he created a degree titled “Digital Technology and Society,” which focused on the social impact of technology. He also completed a year of communications studies at the Sorbonne in Paris, where he was jailed briefly for playing drums in public without a license.

ABOUT OUR EVENT SPONSOR
As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. 

Razorfish's annual Outlook Report on what's ahead in our industry for 2010 is now available online at http://razorfishoutlook.razorfish.com.

ABOUT IxDA
IxDA’s mission is to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. IxDA comprises over 10,000 members, and many meet at events like this one in over 80 locations worldwide. If you or your friends are based in the suburbs or further from New York, you can find contact information for other local groups on the ixda.org site.

ABOUT NYC UPA
The NYC chapter of the Usability Professionals' Association (NYC UPA) seeks to gather members of the marketing, design, technology and research communities who share a common vision: creating websites, applications, and projects that are compelling, useful and customer driven. By bringing together professionals from different industries and disciplines and sharing our collective experiences, the NYC UPA hopes to create a forum for learning and professional growth in the New York City metropolitan area.